When it comes to real estate investor PPC for motivated sellers campaigns, there tends to be a lot of emphasis on the quality and content of landing pages in order to increase conversions. Your landing page is crazy important, but to get motivated sellers to visit your landing page, you must first persuade them to click on your ad. The best landing page won’t do you a bit of good if a seller doesn’t get to see it.  So how do you make your Google PPC ads stand out from the rest of the clutter on a Google search result page?  Based on the analysis of over 50 Google Ads accounts, we identified the top 10 commonalities with the highest click-through and conversion rates. Here’s a real example of a high click-through (17.39%) high converting motivated seller ad (37.50%)… That little ad has two to three seconds to grab the house seller’s attention after their Google search. You get a small headline and a very short amount of copy to convince the seller your site is worth visiting… and that you can solve their problem. The better your ads perform the more clicks you’ll get. The Top 3 Google PPC Ads Get 2-6% click-through rates. Whereas ads 4 and below, average 1-2% On A Google Search Result Page 10 Techniques for Creating High Converting Motivated Sellers PPC Ads You want to make your ads leap off the page and pull the viewer in. (Like this Carrot member did in his ads) As quickly as possible you need to first grab their eye, second show them that you can likely help them, and third relay a sense of credibility through the ad to make them feel great about clicking the ad to learn more. Since you only have a few lines and a few seconds to relay all of that… your ad headline and copy need to trigger an instant response. Give motivated sellers a reason to click.  Here are some very effective and ethical triggers I use when creating PPC Ads for Real Estate Investors. These triggers have helped to yield an average 5% click-through rate along with an 18.2% visitor to lead conversion rate across Carrot PPC accounts that I personally manage. Use this article along with our “20 Steps to Optimize Your Google PPC Campaigns” and “How to Tell If My Real Estate PPC Campaign Is Working – Setting Up Conversion Tracking” posts to really hone in your campaigns. 1. Ask a Question: People naturally interact with questions. Often that sense of curiosity piques our interest and it creates an “open loop” in our minds to want to find the answer to that question. When asking a question in your ad headline, you’re triggering this curiosity and making your ad appeal to them on a personal level. Here’s a couple of ad headline examples where I used a question: Other examples of questions you can pose are… “Did your listing expire?” “Need to sell quickly?” “Is Your House In ?” You get the idea. Get creative. 2. If Possible, Use Humor: Sometimes, in the real estate market, this is a little harder to do. People like to laugh. If your ad headline makes them chuckle they associate your ad with positive emotion. This creates a more receptive message. A way to do that may be… “Is Your House A Total Beater?”Sell As-Is. We’ll Pay For RepairsGet A Fair Cash Offer Todaywww.YOURURLHERE.com 3. Add Credibility Calling out a BBB rating or how long you’ve been in business. Increased credibility equals increased persuasiveness of the ad overall and strengthens your brand’s quality. This … Continued