Multifamily Insights: Ep. 158: How to Select the Right Submarket with Anthony Chara

Anthony Chara is a seasoned Real Estate investor that has successful investing and property management experience dating back to 1993. After 16 years working for a Fortune 500 company and traveling extensively, Mr. Chara gave up his lucrative Area Manager position to spend less time traveling and more time creating wealth for his family. Today, Anthony is a seasoned investor and has helped thousands of other aspiring real estate investors. 

Mr. Chara owns or has owned properties across the country and shares how he selects places to invest at the MSA and submarket levels. In addition, he shares great tips to help you find deal the best markets, submarkets and take consistent action forward. 

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Key Insights

  • Started investing in 1993 with buy and hold
  • Did wholesaling and flips, but they felt like a job
  • Enjoyed the scale of apartment investing and went full-time in 2004
  • Began coaching to add additional income streams and find potential partners for apartment deals
  • He and his wife focused on the lifestyle they wanted to create and built a business around it 
  • Most people are waiting for the right time to let go of their comfort zone
  • When reviewing markets, pay attention to crime and the type of crime
  • SpotCrime, CrimeReports and Trulia Heat Maps for initial view, but always talk to local police
  • Crimes of convenient are everywhere, but high crime and violent crime areas should be avoided
  • School districts and crime usually go hand in hand
  • Prefer using Trulia for school ratings with 5 or higher 
  • Looks for employment growth and population growth - uses and
  • Likes to see 2% population growth in last couple of years
  • In the Midwest and Southeast, likes to see the HHI median income at a minimum of $45k
  • CoStar, Axiom, RealPages, ALN have great data available
  • Verify your projections with multiple local property managers
  • Markets Anthony Likes: Orlando, Tampa-St. Pete, Western Detroit & Northern Detroit Suburbs, Dallas, Omaha, Kansas City, Denver, Grand Rapids, Colorado Springs
  • Find 15-30 minutes a day to take actions that move your business forward


Partner: Download a Free Sample Apartment Deal Package 


Bull’s Eye Tips: 


Apparent Failure: 

Learn from failures and keep taking action 


Most Recommended Book:

Rich Dad Poor Dad by Robert Kiyosaki

The Cashflow Quadrant by Robert Kiyosaki

The Science of Getting Rich by Wallace D. Wattles

Think and Grow Rich by Napoleon Hill


Most Recommended Digital/Mobile Resource:

110 Websites He Recommends 

Daily Habit:

Read goals twice a day with emotion


Wish I Knew When I Was Starting Out

Investing in apartments sooner


Current Curiosity:

Investments outside of real estate - for instance, orange groves


Best Place to Grab a Bite in Denver:

Mama Roma’s

Elway’s Steakhouse


Connect with Anthony:




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Multifamily Insights: Ep. 158: How to Select the Right Submarket with Anthony Chara
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