SEO vs. SEM

Abstract

SEO is the use of specific and targeted content to direct organic search traffic to your property management website, making your site appear higher on the search engine rankings. Rankings on the search engine can fluctuate regularly. SEM is paying to get your content directly in front of customers on the search engines instead of making them come to you. Comparing SEO to SEM Even if you're organically ranking high on the search engines, your organic listing is still going to land below your competitor's paid ads. Ads can be far more appealing to the eye than a standard search engine organic listing. Depending on your budget, industry, and location, it may be impossible for your ads to show up for the majority of the searches due to your competitors outbidding your maximum cost per click. It's important to spend both time and marketing dollars on SEO and SEM. When one takes a hit, the other one can fill in the gaps and make sure your audience can always find you on the search engines.