Watch: New Ad Spots Show REALTORS® Are ‘Here for it All’
Abstract
No matter how challenging the transaction gets, REALTORS® are "Here for it all," proclaims the 2023 iteration of the "That's Who We R" campaign. The National Association of REALTORS® this week dropped new television and radio ads for its consumer advertising campaign-now in its fifth year-which "Showcase the trusted relationship between REALTORS® and their clients," says Victoria Gillespie, NAR's chief marketing communications officer. The campaign, created by Havas Chicago, shows the REALTOR® difference-distinguishing REALTORS® from generic real estate agents-as well as their value and professionalism throughout the buying journey. "We chose to focus on the personal, relationship-building moments that go beyond home search apps or showings. Viewers will see a variety of stories with real, surprising moments." The ads show not only how REALTORS® are committed to putting their clients first but also REALTORS®' involvement in volunteerism in their communities. "NAR's 1.5 million members are the REALTOR® brand, possessing a thorough understanding of the real estate transaction and local market conditions; an unparalleled commitment to ethics; impactful community and civic engagement; and an empathic, human approach," says NAR President Kenny Parcell. "Agents who are Realtors® are here for you, whatever your path to property ownership may look like." The "That's Who We R" campaign, which has been recognized 50 times for national creative and media excellence over the last five years, will be featured across multiple media channels, including broadcast and streaming platforms, online and terrestrial audio, social media and branded content partnerships. Melissa Dittmann Tracey Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, editor of the Styled, Staged & Sold blog, and produces a segment called "Hot or Not?" in home design that airs on NAR's Real Estate Today radio show.
