This “Google Ads For Real Estate Investors Guide” outlines the key actions you, as a Real Estate Professional, should take to create a Google Ads campaign that gives you the best chance of success. What’s your biggest PPC advertising fear? Is it the cost? The potential of throwing money away? How about not having enough time to effectively manage a Google Ads account? You’re not alone. At some point, you heard that Google Ads (formerly AdWords) doesn’t work. But did you also hear how the ineffective account was structured? Did they mention what type of strategy they had? Google Ads can work so long as you have a solid strategy. In fact, year after year it’s one of the top lead generation methods for our Carrot members (behind organic leads). And that doesn’t count phone call leads and leads due to improperly placed conversion tracking tags. We consistently get feedback from our real estate investor members that their Google Ads leads are closing between 1 in 10 to 1 in 15 leads per deal. This guide will get you on the right track — a track that can potentially change your life as it has for Carrot member, Brian Rockwell… As well as hundreds if not 1000s of others… Real Estate Investor PPC Keywords Are you curious what the most profitable Motivated Seller keywords? We’re committed to your privacy. Carrot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. Google Ads for Real Estate Investors: Steps for Successful Campaigns What is Google Ads? Google Ads Basic Terms How Does Google Ads Work– AdRank and Quality Score– Setting a Target Location– Keyword Match Types and Research– Ad Headline and Description– Ad Rules– Ad Extensions Types of Google Ads Campaigns Google Ads Bid Strategies Additional Resources to Optimize Your Google Ads– Setting Realistic Expectations and Create Your Plan– Drive Traffic to a High-converting Landing Page– Don’t Forget to Install Conversion and Lead Tracking– Carrot Resources for Members (Coaching Calls, 60 Days to a Deal Workshop, and more!)– Basic Campaign Settings for Beginners What is Google Ads? Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google Ads can be a powerful way to reach your target audience, but it takes some knowledge and preparation. Check out this list for everything you need before getting started! Google Ads Basic Terms Keywords: These are the words or phrases that people type into Google Search, which trigger your ad to appear. When setting up an ad campaign, you’ll pick a list of keywords that you think people might search for when they want what you have to offer (and don’t worry: we can help). Bid: This is the maximum amount you’re willing to pay when someone clicks on your ad. (Since, with Google Ads, you don’t pay to show up — only when someone clicks on your ad to visit your site or call you.) Quality Score: This metric tells you how relevant your keywords are to your ad — and to your landing page (i.e. the webpage where people will be taken when they click your ad). A good Quality Score can lower your bid costs and improve your ad rank in the search results. Ad Rank: This metric helps determine where your ad will show … Continued