WBP - How To Be An Apartment Rockstar with Robert Martinez

Robert Martinez is the founder and CEO of Rockstar Capital, an investment and management firm with nearly 4,000 units under management and over 100 employees. Robert has won numerous city, state and national awards including being the only two time NAA National Apartment Owner of the Year and Houston Business Journals most admired CEO in 2019.

He speaks with us about assuming risk, mom and pop syndrome and influencers.




The Rundown

  • 2007
  • Rockstar Capital
  • Texas
  • Middle Class Upbringing
  • Engineering
  • Sales
  • Single Family Rentals
  • Multifamily RE
  • Mentorship Program
  • Recession
  • COVID-19
  • Picking The Right Vehicle
  • Risk Management
  • Escaping Fear
  • Like-Minded People
  • Family
  • Communication
  • Partnership
  • Always Be Closing
  • Collections
  • Good Times
  • Influencers
  • Evolution
  • Resident Reviews
  • Expanding Market Share
  • Reviews
  • Asset Classes
  • Retention
  • Buy Criteria
  • Innovation
  • Building A Brand
  • Habits For Success
  • Tips For Scale
  • Book Recommendations
  • Upcoming Projects


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