Multifamily Insights: Investing in Apartments, Short Term Rentals, and Boutique Hotels with Rich Somers, Ep. 450

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    Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speakĀ to localĀ specialists to learnĀ about their market,Ā usefulĀ tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

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    2. Investing in Apartments, Short Term Rentals, and Boutique Hotels with Rich Somers, Ep. 450

    Investing in Apartments, Short Term Rentals, and Boutique Hotels with Rich Somers, Ep. 450

    Nov 8, 2022

    Rich Somers is an active real estate investor and entrepreneur holding a portfolio of apartment buildings and short-term rentals valued in excess of $35M. Rich started his real estate investing journey by cashing out his 401K to buy his first apartment building. Rich has grown his portfolio to over 350 units and co-hosts a monthly real estate networking event in his local city of San Diego. Most recently, Rich founded FortuneCribs as he discovered a shortage of sophisticated, performance-driven operators and a growing need for an all-in-one acquisition, design and management firm in the short-term rental space.Ā 

    We talked to Rich about partnerships, undervalued opportunities, how he and his business evolved over time, the importance of having a brand, and investing in boutique hotels.

    Groundbreaker: Click here to learn how to raise more money and speed up the syndication process by 80%!

    [00:01 ā€“ 07:09] Opening SegmentĀ 

  • Rich talks about his background;
  • He talks about how he got into real estate;
  • [07:09 ā€“ 16:24] 3x Return

  • How he decided he wanted to be an investor;
  • Why he wanted to partner up with others;
  • How you can get a 3x return;
  • The importance of finding an undervalued opportunity;
  • Rich talks about how their business evolved over time;
  • What to look for in a partner;
  • [16:24 ā€“ 33:27] An Evolving Investor

  • How to grow your social media presence;
  • How building an audience can help you with your business;
  • What makes boutique hotels a great investment;
  • Recession-proof hotels;
  • How to use the current lending environment to your advantage;
  • Rich talks about the benefits of seller financing;
  • He talks about his short term rental business;
  • Announcement: Download Our Sample Deal and Join Our Mailing List

    [33:27 ā€“ 36:40] Round of Insights

    Apparent Failure: Hiring the wrong property manager in his first deal

    Digital Resource: pricelabs.co

    Most Recommended Book: Cashflow Quadrant

    Daily Habit: Using monday.com

    Ā #1 Insight for Investing: Take action because we learn by doing. Donā€™t wait for everything to be perfect to get started.

    Ā Best Place to Grab a Bite in San Diego: Santanaā€™s Mexican Food

    Contact Rich:

    To learn more go to Richā€™s Instagram or find him on Linkedin.Ā 

    Tweetable Quotes:

    ā€œAll those risks are real, so put some weight on them!" - Rich Somers

    ā€œYou will only grow to the level of your constraints, not your potential." - Rich Somers

    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,Ā  and be sure to hit that subscribe button so you do not miss an episode.

    Ā© 2021 John Casmon

    Multifamily Insights: Investing in Apartments, Short Term Rentals, and Boutique Hotels with Rich Somers, Ep. 450
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