Blog: Apple’s advances in financial services is no surprise
The iPhone is currently Apple’s main driver for growth in sales, profits, and share price. It was the main reason why the Cupertino operation became the first $1trn firm in history. Apple's largest source of growth over the past five years has been from its services division. This includes AppleCare, Apple Pay, iCloud storage services, AppleCare warranties, subscriptions and the Apple Card. The latter was formed. The Apple Card was formed and was formed as a result of a partnership with an existing bank, Goldman Sachs, and embedded finance services. The company was formed in 2013.