How to Market Luxury Real Estate to High-End Clients
How to Market Luxury Real Estate to High-End Clients
What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury... Read more »
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What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury... Read more »
What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury... Read more »
Selling luxury homes sometimes presents a unique challenge. The luxury real estate industry encompasses not only selling a property but also selling a lifestyle. Luxury listings come with specific amenities and decor, and there’s often a smaller pool of buyers. Because luxury real estate listings are unique they require a custom digital marketing strategy. Recently, the appeal of these properties and lifestyles has increased — with 35% more luxury homes sold in 2021. With the rise in interes...
Selling luxury homes sometimes presents a unique challenge. The luxury real estate industry encompasses not only selling a property but also selling a lifestyle. Luxury listings come with specific amenities and decor, and there’s often a smaller pool of buyers. Because luxury real estate listings are unique they require a custom digital marketing strategy. Recently, the appeal of these properties and lifestyles has increased — with 35% more luxury homes sold in 2021. With the rise in interes...
Market Highlights HIGH-END $2,000,000+ MARKET HIGHLIGHTS Inventory down 30% (96 vs 138 last year).Sales volume down 24% (45 vs record 59 last last year).Top sale: $8,000,000, 116 Old Wharf Road, North Chatham.Cape Cod’s high-end market is struggling with record low inventories. COVID-driven demand remains a factor in the market but rising inflation, interest rates, and global uncertainty are a concern.As usual, special properties, expertly presented, reaching out to a broad market with a stro...
Market Highlights HIGH-END $2,000,000+ MARKET HIGHLIGHTS Inventory down 30% (96 vs 138 last year).Sales volume down 24% (45 vs record 59 last last year).Top sale: $8,000,000, 116 Old Wharf Road, North Chatham.Cape Cod’s high-end market is struggling with record low inventories. COVID-driven demand remains a factor in the market but rising inflation, interest rates, and global uncertainty are a concern.As usual, special properties, expertly presented, reaching out to a broad market with a stro...
Market Highlights HIGH-END $2,000,000+ MARKET HIGHLIGHTS Inventory down 32% (164 vs 240 last year).Sales up 58% (Record 100 vs record 80 last year).Top Sale: $10,500,000, 64 Highland Street, Cambridge.Middlesex County’s high-end market continues to perform strongly but rising inflation, interest rates, and global uncertainty are a concern.COVID-driven demand for suburban refuge and home-work balance remains a factor in the market. As usual, special properties, expertly presented, reaching out ...
Market Highlights HIGH-END $2,000,000+ MARKET HIGHLIGHTS Inventory down 32% (164 vs 240 last year).Sales up 58% (Record 100 vs record 80 last year).Top Sale: $10,500,000, 64 Highland Street, Cambridge.Middlesex County’s high-end market continues to perform strongly but rising inflation, interest rates, and global uncertainty are a concern.COVID-driven demand for suburban refuge and home-work balance remains a factor in the market. As usual, special properties, expertly presented, reaching out ...
As a real estate agent, your livelihood depends on your ability to market your listings effectively and win more clients. But with so many different marketing channels and strategies out there, it can be difficult to know where to start. In this blog post, we’ll share some tips on how to market your listings and […]
The post How to Market Your Listings and Win More Clients appeared first on Sold Right Away - Your Real Estate Marketing Experts.
As a real estate agent, your livelihood depends on your ability to market your listings effectively and win more clients. But with so many different marketing channels and strategies out there, it can be difficult to know where to start. In this blog post, we’ll share some tips on how to market your listings and […]
The post How to Market Your Listings and Win More Clients appeared first on Sold Right Away - Your Real Estate Marketing Experts.
While there are vast differences between what’s happening in the various high-end markets across the country, there are things that we can do to boost our sales regardless of our market. What is the state of high-end markets at the moment? How can staging and recommendations impact our probability of selling? How can we expand our pool of potential buyers? In this episode, Michael LaFido discusses what agents can do to maintain and grow their sales rate in a shifting high-end market. 7 out of ...
While there are vast differences between what’s happening in the various high-end markets across the country, there are things that we can do to boost our sales regardless of our market. What is the state of high-end markets at the moment? How can staging and recommendations impact our probability of selling? How can we expand our pool of potential buyers? In this episode, Michael LaFido discusses what agents can do to maintain and grow their sales rate in a shifting high-end market. 7 out of ...
Dealing with know-it-all real estate clients? If so, don't write these difficult clients off. If you deal with their underlying worries with patience and empathy, you could turn them into happy clients for life.
How to Deal with Know-It-All Real Estate Clients is just one of many great real estate strategies on The Spark
Dealing with know-it-all real estate clients? If so, don't write these difficult clients off. If you deal with their underlying worries with patience and empathy, you could turn them into happy clients for life.
How to Deal with Know-It-All Real Estate Clients is just one of many great real estate strategies on The Spark
Market Highlights High-End $2,000,000+ Market Highlights Inventory down 35% (345 vs 256 last year).Sales up 23% (Record 330 vs record 268 last year).Top sale: $10,500,000 – 64 Highland Street, Cambridge.Middlesex County’s high-end market continues to perform strongly but rising inflation, interest rates, and global uncertainty are a concern.As usual, special properties, expertly presented, reaching out to a broad market with a strong value proposition, will have a competitive advantage. Act...
Market Highlights High-End $2,000,000+ Market Highlights Inventory down 35% (345 vs 256 last year).Sales up 23% (Record 330 vs record 268 last year).Top sale: $10,500,000 – 64 Highland Street, Cambridge.Middlesex County’s high-end market continues to perform strongly but rising inflation, interest rates, and global uncertainty are a concern.As usual, special properties, expertly presented, reaching out to a broad market with a strong value proposition, will have a competitive advantage. Act...
There’s nothing better than working with a client who listens to every piece of advice you give along the way. It makes for a smooth transaction, you enjoy working with each other, and it helps you get them the best results possible. They’re the type of client who has you saying, “If only they could all be that way…” Unfortunately, they aren’t. That’s not to say that most clients are too difficult, but more often than not you feel like you have to convince every client to do (or...
There’s nothing better than working with a client who listens to every piece of advice you give along the way. It makes for a smooth transaction, you enjoy working with each other, and it helps you get them the best results possible. They’re the type of client who has you saying, “If only they could all be that way…” Unfortunately, they aren’t. That’s not to say that most clients are too difficult, but more often than not you feel like you have to convince every client to do (or...
Market Highlights HIGH-END $2,000,000+ MARKETS HIGHLIGHTS Inventory down 8% (161 vs 175 last year).Sales volume down 3% (112 vs record 116 last year).Top sale: $13,750,000 – 198 & 227 Bridge St, OstervilleCape Cod’s high-end market is struggling with record low inventories.COVID-driven demand remains a factor in the market but rising inflation, interest rates, and global uncertainly are a concern.As usual, special properties, expertly presented, reaching out to a broad market with a strong v...
Market Highlights HIGH-END $2,000,000+ MARKETS HIGHLIGHTS Inventory down 8% (161 vs 175 last year).Sales volume down 3% (112 vs record 116 last year).Top sale: $13,750,000 – 198 & 227 Bridge St, OstervilleCape Cod’s high-end market is struggling with record low inventories.COVID-driven demand remains a factor in the market but rising inflation, interest rates, and global uncertainly are a concern.As usual, special properties, expertly presented, reaching out to a broad market with a strong v...