Real Estate Recruiting and M&A: The Importance of a Seamless Onboarding Process
Real Estate Recruiting and M&A: The Importance of a Seamless Onboarding Process
Abstract
Agents make up the vast majority of any brokerage's assets, and unlike most industries, their assets walk out the door at the end of each day and there is no guarantee that they will return the next morning. Some companies are focused on recruiting as many agents as possible, while other companies are focused on only recruiting top producers. M&A allows brokerages to add many new agents in a single transaction, but there is an added level of complexity. Day 1: The agent receives the brokerage paperwork such as independent contractor agreements, policy manuals, and advertising guidelines. Day 3: The agent is invited to watch learning modules that are progressive pathways taking them through all aspects of involvement with the brokerage. Onboardian has a dynamic address book for everyone in the brokerage that allows an agent to search, message, and call anyone in the company. If an agent has a referral for another market that they don't service, they can easily identify the best agent in that market, call them from within the App, and follow up with a message that contains all of the details.