Ep. 155: How to Convert More Sales with Michelle Weinstein

Before she was The Pitch Queen, Michelle Weinstein spent a decade changing lives one meal at a time but ran almost every aspect of the business. When she decided it was time for a change, she decided to focus only on sales and create The Pitch Queen moniker. Now, she helps business professionals increase their sales through podcasts, social content and high-ticket training. In this episode, she shares key insights to structure your offerings and convert more sales.

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Key Insights

When going Live on Social Media, find ways to quickly stand out
Spent a decade helping people change their life one meal at a time
Realized she loved making pitches and decided to focus on sales
Outsourced all other duties: payroll, editing, etc.
Decided she wanted to be known as The Pitch Queen
Tesla launched an expensive car that most could not afford
Focus on high-ticket sales with fewer clients, but focus on results
If you have a large audience, you can focus on lower ticket offers
If you call a dentist, they are busy and it’s hard to get an appointment. An oral surgeon is a specialist and can always make time because it’s a higher-priced item
Make sure your free content is stuff you would consume
One of her clients, David, saw explosive growth by listening and talking about what their clients wanted to talk about
Don’t talk about your expertise and tech terms, listen and show how you can help them achieve their goals